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:: The Story Engine An Entrepreneurs Guide To Content Strate ::

 
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MessagePosté le: Sam 8 Juil - 11:56 (2017)    Sujet du message: The Story Engine An Entrepreneurs Guide To Content Strate Répondre en citant



Every entrepreneur has a story to tell, whether they’re running seven-figure startups or small personal brands. Your story is the most powerful asset you have at your disposal. It can cut through the noise and connect you with your customers. Content marketing is one of the most affordable and powerful digital marketing tools available to tell your story at scale.

Maybe you’ve considered content marketing to tell your story, but instead of opportunity, you see setbacks. Creating content takes a lot of time and energy. How is it that some entrepreneurs can produce tons of content, run a business, and still have time to relax with their kids at the end of the day?

The Story Engine provides you with a clear, concise, and actionable strategy to reap the benefits of inbound marketing. Inside you’ll learn:

• How to set yourself up for content marketing success early, and how to avoid common pitfalls
• Content strategy for both B2B and B2C businesses
• How to use content as an influencer marketing and relationship building tool
• Simple metrics to understand how your content is performing
• How to use brand storytelling and transparency to drive growth for your business
• Simple guides to use SEO, email automation, and paid traffic to support your content strategy and convert visitors into customers
• How to automate and delegate time-consuming parts of creation, and still feel secure knowing that your content fits your unique brand. All without breaking your budget.

This book also includes easy-to-use content marketing templates to help you take action right away and to get the results you want. Available free at thestoryengine.co/resources.






The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing Kyle Gray
The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing mobile pdf





Kapost: This is a heavy-duty CMS option; Kapost allows you to view and schedule by list, calendar, or campaignFor example, two of your customers groups might look like this: Group 1: Urban East Coast Mid 30s, female, web designer Wants efficiency, speed, seamless process Deal hunter, uses often, fairly loyal Busy Chicago area Male, early 40s, works in tech Values honesty, efficiency, and a quick process Wants the best price, uses often, loyal San Francisco Mid 20s, female, mobile app startup Busy, wants details, values honesty Wants reviews, low price, uses often, loyal Group 2: Mid-size college town Early 20s, male, student Eco-conscious, values transparency Brand loyalist, wants the best product Seattle suburbs Female, early 20s, no kids Interested in fair trade, active lifestyle Uses occasionally, willing to pay more for the right product Boulder, CO Late 20s, male, married with a small child Very active, interested in organic/free trade Uses often, wants quick process and high quality products In group one there are the tech savvy, urban, busy customers who want a quick, efficient customer experiencePage uses negative space trickery to depict Batman VS PenguinSee MoreAllow tangents You should develop an interview script so 1) there arent uncomfortable pauses that derail the conversation, and 2) you ask about all the areas you want to coverDo you have a particular system for organizing writers? Our writers fall into a few different categories: content team, internal contributors, external contributors, and freelancersQHowever, you might have each individual brainstorm a few ideas before you meet; this gives everyone a foundation to work fromThere are also plenty of user-generated Google doc templates for editorial calendars

Steve added it May 17, 2017 Once written, I let it breatheI have to make a case for just about every investment we make in content, and if I just walked into those meetings with a gut feeling I wouldn't last longAre there any common pitfalls when storytelling? Try and avoid generalitiesStep one: Gather your page list The first step is gathering a list of your websites pagesGo away and come back again: before identifying which ideas could work, give yourself a little time away and return with a fresh pair of eyesBy grouping the findings in such a way, you'll be able to crystallize ideas for content development more easilyfor a more specific idea of what your readers preferHe was jet lagged and exhausted and the bar man in his hotel gave him a drinkThis infographic from PlayNetwork illustrates the importance of brand storytelling, from the consumers viewpoint.See MoreNick Huggins marked it as to-read Jun 03, 2017 Step six: Begin auditing Once you have this rudimentary architecture in place, you can start at the top of the list and fill out all the categories for each piece of content on your spreadsheet--the end result will be your sites content auditConversion rate, on the other hand, will let you know what percentage of people converted out of all the people who viewed the landing pageIgnacio sagone is currently reading it May 30, 2017 Because G+ also integrates Googles other features (including Hangouts and YouTube), you can host a live webinar, Q&A, or post a video as a follow up promotionTools to create a calendar There are many different tools you can use to create an editorial calendar; you might have to play around with a few different options before deciding on one you likeactionable content: when is it appropriate to use each form? Will you have guidelines concerning the length of written content? Implementing standards for all content like this will create a feeling of consistency and a strong brand identify, which helps gain consumer trustAlso, customer-facing roles such as sales and support are often a great source of audience dataThe edition for The Story Engine: An entrepreneur's guide to content strategy and brand storytelling without spending all day writing is 1 07f867cfac



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